Bill Barr, owner and CEO of HBLI, has served as the VP of Marketing (CMO) for a major US Bank, the VP of Sales (CSO) for several organizations, and has successfully managed his consulting firm since 1997. In his role as a performance consultant, he has worked with many global, regional and local organizations to help them with marketing and sales performance. Here is a partial list of his capabilities.

 

Facilitating Learning Games: A recent addition to our capabilities, we now provide fun, impactful events for marketing and sales professionals that help them improve their performance, while learning the basics of lead generation and sales process management. See our tab on B2B Games for more details on $ales Candy, B2B Sales Games.

 

Marketing Plan reviews: When creating or amending your Marketing Plan, you could have a third disinterested party review your plans or the process for developing them, to identify areas to improve.

 

Coaching: When reinforcing the basic principles you want to instill in your employees, you could have a second person observe you, talk with you, practice role playing with you, and assist in meetings so that key behaviors can be practiced and reinforced.

 

Consulting: When addressing the need for processes to support implementing new ideas, you could rely on a peer business executive to advise you in a non-threatening way.

 

Help line: When questions come up about applying the process, tools and techniques of managing your business, your managers/team members could call or email a help line to answer questions, so that they are supported in their efforts to implement the process effectively.

 

Research: When identifying key business challenges, you could rely on a third party to quickly gather helpful information so that executives and managers can spend their time managing the process.

 

Sales Manager: Whether you are establishing a new sales team, or in transition between sales managers, you could have an experienced sales manager step in for a short time and keep the sales team focused on their success, as well as have help in recruiting and selecting a permanent sales manager.

 

Tool building: When providing new ideas for operating your business, such as new selling methodologies, your support staff could have help developing job aids and other tools, so that sales professionals, sales managers and employees can have confidence in using them to run your business.

 

Training: When refresher meetings and training programs are planned, you could utilize an experienced training professional to deliver these events, so that internal resources can remain focused on your unique business issues. Bill is a certified consultant for Sales Performance International, owner of Solution Selling® and the Ken Blanchard Company, owner of Situational Leadership® II and DISCovering Self and Others.